Kendrick Lamar is Reportedly Shopping Around for a New Publishing Deal
K.Dot making money moves
Rap superstar Kendrick Lamar is shopping for a new publishing deal. According to Billboard, Kendrick's management company, Top Dawg Entertainment, is receiving offers that range from $20 to $40 million.
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The sources who spoke to Billboard claim that Kendrick has already received an offer for $28 million, while another offer was for $23 million, which included $11 million on the spot. Although it hasn't been confirmed, these deals are likely for Kendrick's entire catalog
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Kendrick is shopping around because his publishing deal with Warner/Chappell Music which he signed before he was a rap superstar is about to expire.
This is a good time for Kendrick to be shopping for a new deal. The rapper has never been as popular. His 2017 album DAMN. moved 4.14 million album consumption units.
Throughout his career, K.Dot has generated 9.5 million album consumption units.
Source: Billboard