Kendrick Lamar, Obama
Kendrick Lamar, Obama
President Barack Obama looks at a March on Washington program with hip hop artist Kendrick Lamar during a tour of the Oval Office, Oct. 19, 2015. (Official White House Photo by Pete Souza)This photograph is provided by THE WHITE HOUSE as a courtesy and may be printed by the subject(s) in the photograph for personal use only. The photograph may not be manipulated in any way and may not otherwise be reproduced, disseminated or broadcast, without the written permission of the White House Photo Office. This photograph may not be used in any commercial or political materials, advertisements, emails, products, promotions that in any way suggests approval or endorsement of the President, the First Family, or the White House.

Kendrick Lamar Meets President Obama & Pays It Forward In Latest Video Short

Shamz
January 12, 2016

Photo by Pete Souza

Whether through powerful performances, outside the box music videos, or these inspiring video shorts, Kendrick Lamar has continued to keep us captivated.

Following up on his ‘Hard Work’ short, Kendrick comes through with the latest in the series, "Pay It Forward". The latest minute long clip features Kendrick’s meeting with President Barack Obama this past October at the White House. The focus of the visual is the importance of mentorship and how Kendrick feels it has shaped who he is and something he feels is important to pay forward (an issue he mentions discussing with the 44th Commander-in-Chief).

You can join the movement yourself by clicking here. The video was directed by Dave Meyers and The Little Homies. In case you haven’t gotten enough K Dot, catch him in the latest promo for ABC’s Black-ish, below.

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