Okayfuture Video: SBTRKT "Hold On" f/ Sampha
March 28, 2012
The future is here and the future is Okay with us. Translation: SBTRKT premiered the new video for his song "Hold On"--the cold stares and icy chimes of which are softened quite a bit by the falsetto of regular collaborator Sampha--on MTV Hive a few hours ago. The video by director Sam Pilling is a nice analog of the song's emotion, trapping an unnamed protagonist in a sort of Ground Hog Day meets No Exit time-loop, endlessly replaying the same moment of quiet loss with the subtlest of variations. Alain Robbe-Grillet, hold your head.