Pen & Pixel Founder Shawn Brauch Breaks Down The Visual Style Of Southern Hip-Hop [Video]

Pen & Pixel founder and head designer Shawn Brauch recently sat to break down the visual style of southern hip-hop in a new segment from NOISEY and Adobe. Brauch's firm was responsible for the iconic album covers that came to typify the look and feel of southern rap and would later give birth to the term "Bling Bling." The covers encrusted with diamonds and festooned with all manner of luxury items became the eye-catching calling cards of some of the south's biggest ballers and flashiest spitters. Brauch discusses the highs and lows of running the company, which closed shop in 2003, and talks about the advances they made in the realm of desktop publishing.