Watch Kanye West's Full Interview From The Cannes Lions Festival

Kanye West took to the stage in France last week to hit some of his favorite talking points -- i.e. Steve Jobs, redefining consumer culture, elevating a generation of pallets, etc. -- except this time, it was at The Cannes Lions Festival, which is basically like the Grammys of advertising and branding. Or a place Ye can express his convictions without immediately sounding like the craziest guy in the room. We gave y'all a taste of how it went last week, but today we've got the whole damn thing for your consumption. Head down below to watch Kanye, Steve Stoute and Ben Horowitz discuss Apple's acquisition of Beats Music, the digital landscape of advertising, and a whole lot more at The Cannes Lions Festival.