Photo Credit: Frazer Harrison/Getty Images for for CinemaCon
Jordan Peele Reveals the Title Meaning of 'Nope'
During CinemaCon on Wednesday, Jordan Peele hopped on stage to tease his third film Nope and explain the meaning behind its title.
Jordan Peele season is almost upon us. On Wednesday, the director stopped by CinemaCon at Caesars Palace in Las Vegas to preview never-before-seen footage from his third directed film Us and explain the meaning of the film's title.
"I love a rapt audience saying, ''Nope!' or, 'Get out the house!' I love to encourage that interaction because that's what's giving the audience a unique experience," Peele said, per Entertainment Weekly. "Rollercoasters aren't fun alone. Being scared isn't fun alone. You need that energy."
\u201c\u201cI\u2019m going to personally thrive on the amount of times I hear the word nope\u201d when @Nope_Movie hits theaters. - @JordanPeele\u201d— CinemaCon (@CinemaCon) 1651103026
\u201cJordan Peele on #NOPE. \u201cTrailers will give you a taste but we wanna retain some of the mystery til you see the damn movie.\u201d\n\nIn theaters July 22, but you\u2019ll get a trailer in a few weeks that\u2019ll show you a lil more and retain the full mystery.\u201d— Fandango (@Fandango) 1651103328
\u201c\u201cI want people to say, \u2018NOPE!\u2019 or, \u2018Get out of the damn house!\u2019\u201d says @JordanPeele. Will he tell us what his new film is about? \u201cNOPE!\u201d But we do get to see an intense, funny, scary new trailer, which gives a *pretty* good idea. Or does it??? I dunno! #CinemaCon\u201d— Barry Hertz (@Barry Hertz) 1651100058
Peele also shared that the horror film was shot in 65mm in IMAX, giving him the ability to "capture footage unlike anything before" and use "new techniques never seen before."
"This film is definitely a ride. The title speaks to the idea of being in tune with what the audience is thinking and feeling in the theater," Peele continued. "I know a lot of people who say, when it's a scary movie, they say, 'Nope!' Especially Black audiences, right? We love horror but there's a skepticism."
Nope marks Peele's second film with Daniel Kaluuya, who stars alongside a star-studded cast including Keke Palmer, Steven Yeun, Barbie Ferreira, Brandon Perea and Michael Wincott. Kaluuya and Palmer star as a pair who works on Hollywood’s only Black-owned horse training ranch and the film follows residents of a California town who bears "witness to an uncanny and chilling discovery."
Nope premieres on July 22nd. Watch the full-length trailer below.