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Chance The Rapper Called This Heineken Commercial Racist
Chance The Rapper has a lot of power
On Sunday Chance The Rapper criticized Heineken for making a racist commercial.
By Monday the beer company had apologized.
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It all started on Sunday evening when Chance went to Twitter to criticize Heineken about its new commercial. The ad features a bartender passing a beer down a bar. The bar passes by a number of dark skin partygoers and ends up in the hands of a lighter skinned woman. Then the tagline "Sometimes,lighter is better" is shown.
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Chance went to Twitter and speculated that companies were "purposely putting out noticeably racist ads so they can get more views:"
\u201cI think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn\u2019t help by posting about it. But \ud83d\ude02 I gotta just say tho. The \u201csometimes lighter is better\u201d Hienekin commercial is terribly racist omg\u201d— Chance The Rapper (@Chance The Rapper) 1522027134
\u201cI found that joint \ud83d\ude02\ud83d\ude02\nhttps://t.co/r4cgSLE8Uz\u201d— Chance The Rapper (@Chance The Rapper) 1522027134
\u201cIm not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad \ud83d\ude02\ud83d\ude02 but its like how can u not\u201d— Chance The Rapper (@Chance The Rapper) 1522027134
Newsweek reached out to Heineken, and received this statement:
For decades, Heineken has developed diverse marketing that shows theres more that unites us than divides us...While we feel the ad is referencing our Heineken Light beer we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.
Watch the commercialbelow. What do you think?
