Drake leans againsta wall in black and white wearing a chain and a letterman's jacket.
Screenshot from "Nokia" by Drake, YouTube.

Is “Nokia” the Beginning of Drake’s Comeback?

Drake dropped the video for his new single “Nokia” earlier this week.

Don’t look now, but Drake is on the rise again.

Earlier this week, he dropped an electric new video for “Nokia,” a track that currently sits at No. 7 on the Billboard Hot 100 chart, making it Drake’s biggest single since last spring. The track is from Some Sexy Songs 4 U, Drizzy’s collaborative album with PARTYNEXTDOOR. Now, he’s unloaded the visual for it, too, and it should only propel the track further.

The black-and-white video, shot in IMAX, is directed by frequent Drake collaborator Theo $$$kudra. It features Carnival dancers, a model towering over a model of the city of Toronto, and a cameo by NBA star Shai Gilgeous-Alexander. The video also includes what fans are interpreting as references to Drake’s ongoing feud with Kendrick Lamar. Referencing everything from the choreography to the OVO owl placements, fans are tuned in and looking for clues.

“Lol–if you’re gonna cage an owl, make sure it’s the right one,” tweeted one user. “Drake stealing the concepts of Kendrick’s Not Like Us & The Super Bowl Halftime Show for his video,” shared another.

On the track itself, Drake sounds perfectly at home over London-based producer Elkan’s alt-trap soundscape. A standout from Some Sexy Songs 4 U, “Nokia” has all the earmarks of a “Hotline Bling”esque banger.

If nothing else, “Nokia” serves as a reminder that Drake can always deliver a hit — or at least a song that should be a hit. Even while emerging undoubtedly wounded by the last year, the superstar knows how to sustain the dance floor — or at the very least provide the soundtrack to a drunken Saturday night.

Drake was recently asked to dismiss his federal defamation lawsuit against Universal Music Group, who argued that the star willingly “provoked” his beef with Kendrick Lamar. Drake has also settled a legal dispute with iHeartRadio after previously claiming they’d been paid by UMG to promote K. Dot’s Drake-dissing hit “Not Like Us.”