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Kendrick Lamar performs in the Pepsi Halftime Show during the NFL Super Bowl LVI football game between the Cincinnati Bengals and the Los Angeles Rams at SoFi Stadium on February 13, 2022 in Inglewood, California.
Kendrick and Drake’s combined diss tracks generated nearly $15.4 million in revenue.
Kendrick Lamar and Drake’s diss tracks at each other have nearly earned a combined $15.4 million in revenue — with the former rapper’s tracks outearning Drake’s.
In a new report, Billboard broke down the streaming, digital sales and publishing revenue in the United States through the week ending Nov. 21 on six tracks tied to the feud: “Not Like Us,” “Like That,” “Meet the Grahams,” “Euphoria,” “Family Matters” and “Push Ups.”At the top of that list is the Grammy-nominated “Not Like Us” and “Like That.” The former totals at $7.6 million, generating $4.97 million in streaming and download revenue, as well as $2.6 million in publishing revenue. The latter, a Future and Metro Boomin track that Lamar featured on, earned $4.6 million, with $3.42 million coming from streaming and download revenue and $1.2 million from publishing revenue.
Taking third and fourth place are Drake’s “Family Matters” and “Push Ups,” respectively, followed by Lamar’s “Meet the Grahams” and “Euphoria” in fifth and sixth place.
Although the pair released other tracks directed at each other — Lamar’s “6:16 in LA”; Drake’s “Taylor Made Freestyle” and “The Heart Part 6” — Billboard presumably did not include these since they weren’t released on music streaming or purchasing services, and instead were shared on social media.
As Billboard noted, the earnings, “are for label and publisher revenue.”
“The artists’ share of these figures depend on their contracts, which are not known,” it added.
Recently, Lamar achieved an accomplishment that only one other rapper — Drake — had done: take over the top five spots of Billboard’s Hot 100 chart in a single week.
“Squabble Up,” “TV Off,” “Luther,” “Wacced Out Murals” and “Hey Now,” all from the West Coast rapper’s surprise album, GNX, have taken No. 1-5, respectively.
