Pink Sweat$ & Pabst Blue Ribbon Sound Society Want You Face Your Fears
Photo Credit: Jennifer Johnson
Photo Credit: Jennifer Johnson
"You will become a better songwriter once your heart is broken. My heart was broken and then I started making music."
On Wednesday, June 26th, Pabst Blue Ribbon’s Sound Society returned to Los Angeles to kick off their celebration of bold and fearless musicians of a new generation.
Sound Society took a dive into what Fearless means, building a temporal and immersive world that, for one night only, took fans inside the singular story of singer and songwriter Pink Sweat$. Upon arrival, attendees were encouraged to travel through a series of pink installations: the Wall of Fearlessness, Fearless Studio, and Fearless Love Lounge.
We learned more about Pink Sweat$' journey in the Fearless Studio. Attendees also faced some of their own on the Wall of Fearlessness, where people were encouraged to put a sharpie to wall and unveil their biggest fears.
Photo Credit: Jennifer Johnson
After making way through every segment, guests were then transported into The Fearless Stage, where Pink Sweat$ unveiled his own fears. "Love and losing my teeth are two things I am afraid of. That’s my nightmares."In the candid conversation he also talked about his upbringing, conquering fear and his approach to creativity. The first line of his hit song "Honesty" is " She said, 'baby, I'm afraid to fall in love 'cause what if it's not reciprocated?'"
Like most songwriters, heartbreak was his bitter-sweet superpower. He says:"You will become a better songwriter once your heart is broken. My heart was broken and then I started making music."
The night closed with a performance. Pink Sweat$ delivered an improvised freestyle piece based on audience input, before concluding with several of his hits including "Would You" and "Honesty."But this pink wonderland is not the end for Pabst' Sound Society. A total of 31 shows will be curated by local artists and their communities to showcase fearless emerging talent and foster creativity.
“Pabst Blue Ribbon’s Sound Society is committed to giving artists and fans an authentic and intimate experience they can’t get anywhere else,” said Kathleen Curran, Pabst Blue Ribbon’s brand manager of music. “We are producing one-off bespoke shows with fearless performers that inspire us, and that we believe are making a positive difference in their communities."
Scroll down to see more photos from the event.
Photo Credit: Jennifer Johnson
Photo Credit: Jennifer Johnson
Photo Credit: Jennifer Johnson
Photo Credit: Jennifer Johnson
Photo Credit: Jennifer Johnson
Photo Credit: Jennifer Johnson
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Evanka W. is a weapon of mass construction. Follow her @LOVEvanka.
