Jay-Z & Vic Mensa Demolish D.C. For '4:44' Tour
Photo Credit: Vickey Ford for Okayplayer
Source: Twitter
The full video will be premiering Dec. 29 on TIDAL.
Jay-Z’s latest video is a family affair. On Thursday, the rapper’s streaming service TIDAL shared a snippet of his upcoming music video for “Family Feud,” a track off his latest critically acclaimed album, 4:44.
READ: JAY-Z Stops Concert To Bring Cancer Survivor On Stage
The “Family Feud” visual is a far cry from a majority of the album’s accompanying music videos— “The Story of O.J.,” “Bam,” “Moonlight,” “Marcy Me” —in the form of short-films opting for character-driven storylines sans Hov or the Carters. This one aptly, but surprisingly features his family.
In one scene from the clip, Beyoncé and Jay are shown on opposite sides of a confessional booth. In another, Jay walks their eldest daughter Blue, down an aisle through a church. And the in the final, of course, a scene of fatal infidelity.
READ: Beyoncé, Eminem, And The Weeknd May Headline Coachella 2018
Watch the “Family Feud” teaser below:
