
Bozoma Saint John
\u201cAdweek\u2019s 2018 Power List: 100 cutting-edge marketers, media CEOs, brand champions and tech titans: https://t.co/2tDRXvzK99\u201d— Adweek (@Adweek) 1532367033
On Monday, Adweek revealed their 2018 "Power List"— an annual ranking of the top players across advertising, marketing, media and tech.
Adweek listed their criteria for the roundup as including "company value, revenue and growth, market performance, consumer reach, standing among rivals, industry accolades, media buzz and the amount of news each player contributes to the content cycle."
Of course, the top three names on the list were Jeff Bezos (Amazon), Larry Page (Alphabet, Google, Youtube), and everyone's fave, Mark Zuckerberg (Facebook).
But out of those top three names and the remaining 97 executives and leaders on the list, a striking zero are black.
\u201cZERO black people on @Adweek's "2018 Power List" of 100+ media practitioners. ZERO.\n\nFor your consideration..\n@badassboz\nPam El\n@Mildenhall \n@abiolaoke\n@jessomatt \n@boughb \nRosalind Brewer\nJason White\n@DiverStar \nJustina Omokhua \n@MorganDeBaun \n@stanleylumax \nKofi Amoo-Gottfried https://t.co/syiTMLcbdL\u201d— @TJay (@@TJay) 1532532198
Earlier this month in an interview with Variety, Diddy lamented the lack of black CEO’s at the helm of companies in the entertainment industry. Interestingly enough, the CEO of his own company Revolt TV is not black and was accused of anti-black racism by a black former employee. But this doesn't excuse the validity in Diddy's point that there is a glaring lack of high-ranking positions held by black people— but the issue extends beyond the entertainment industry.
According to a report in Fortune, 7 out of 10 senior executives are white men, and there are only three black CEOs in the Fortune 500.
In total, there's only been 16 black CEOs at the helm of Fortune 500 companies since 1999. Of course, that includes only black men.
Xerox's Ursula Burns has been the only black woman to run a company on the Fortune 500 list.
And in terms of who does the picking, the racial diversity of Fortune 500 boards isn’t much better. Four out of five new appointees to boards in 2016 were white.
And according to U.S. Equal Employment Opportunity Commission data for the Silicon Valley area, a 2015 Ascend report found that the racial gap in tech leadership positions between white men and men of color was larger than the gender gap between white men and white women. The data also shows that race has increasingly limited black women's rise in ranks in the tech industry.
The duality of the issue seems to be the dearth of black faces in high positions, as well as the lack of recognition of existing black faces in high positions. An honorable third mention in this problems-that-need-resolutions list would be the lack of agency and resources given to black staffers at big companies to be able to rise in ranks to high positions.
Oh, and the fourth issue would be racism. The fifth issue would probably be capitalism as a whole.
There are clearly a lot of issues at bay here. Either way, since Adweek made that oversight, here are some standout black CEOs, executives, tech titans, and media practitioners they missed: