Apollo Brown Lets Loose A "Lonely & Cold" Visual
Apollo Brown comes through with a tuff black & white visual for his latest single "Lonely & Cold," featuring Roc Marciano, off the stand-out Thirty Eight LP. The Detroit beat-constructor selects some choice vintage soul to flip for this brooding concoction, providing Roc with a boom-bap drenched pallet to paint his introspective rhymes over. The Thirty Eight LP is out now via Mello Music Group and is available for purchase on iTunes, so be sure to cop that if your eyes and ears are pleased. Read a few word from Brown on the track and peep the video for "Lonely & Cold" below. Make sure to check out Brown's full track-by-track breakdown of the album here.
“This is another joint that Roc wanted to do for the 5” so we did that one as well. This shit is gritty. It’s repetitive, I love. Nasty bassline. I get slow with my production. I don’t know if it has to do with my age or what, but shit, every year man, I feel like I’m getting slower and slower. The feeling of it. I don’t like fast beats or fast production. To me you feel more when it’s slower. When it’s slow you can bop your head and just feel that shit.
It’s on some reflection shit – but gritty reflection. Maybe my man got caught, the crew got caught, or somebody got caught. I picture him sitting in the holding tank, obviously somebody came and bailed him out. Nobody knows what he did, nobody can prove what he did, but he’s reflecting like, sometimes this world is so lonely and cold. Maybe that’s the reason they do what they do, or what comes of what they do.”
