Matt Ford - "$hade" [Official Video]
One of Philly's realest rising MC's, Matt Ford returns with the official video for "$hade" from director Austin Horton ahead of the forthcoming Dwelling EP, which drops on April 16th. The video for the boom bap elegy produced by Rashad Ridgell features grainy shots of the city that play like foggy memories against the much clearer shots of Ford rhyming amongst crypts and tombstones in a city graveyard. Ford reflects upon the somber moments, unforgettable faces and homicidal thoughts that peppered his youth in a track that touches on the "what ifs" and offers a firm assertion of what will be. Check the footage below to watch the official video for "$hade" from Matt Ford. Grab the Dwelling EP tomorrow. Stay tuned for more.