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In the modern age of Soundcloud reposts, prolific Instagram hashtags and a beatmaking landscape that never stops updating its operating systems, the Soulection collective undeniably stands supreme as the most recognizable and prolific rallying banner for--as they themselves put it--the "sound of tomorrow." In just a few short years, the label has grown into a movement of sorts, encompassing not just an aesthetic but a cultural worldview; to dig on Soulection is to go about life in a certain way.
This, at least, is how label executives Andre Power and Jacqueline Schneider see Soulection, and to a very great degree their vision is spot-on. Both were at the center of a Huff Post Live discussion Thursday, discussing the meteoric rise of music collectives like their own, and what it could mean for the entire music industry as this growth persists. Also chiming in on the discussion was Okayplayer president Daniel Petruzzi (aka Dantana), FADER's deputy editor Duncan Cooper and KCRW Radio host Anthony Valadez, each bringing their unique perspectives to the table, be it content curation, record digging or major label negotiations. At the center of the live Google hangout was the question: what will indie collectives, Soulection included, do when the big shots come calling? Will we soon be hearing AbJo and Sango on the radio? The future remains unknown, but if it's in all our hands, we should be just fine. Watch the entire discussion below.
