
Gang-Starr-family-and-loyality-video-j-cole
Source: Artist
Subscribe to keep reading
The content is free, but you must be subscribed to Okayplayer to continue reading.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Register
The content is free, but you must be subscribed to Okayplayer to continue reading.
THANK YOU FOR SUBSCRIBING
Join our newsletter family to stay tapped into the latest in Hip Hop culture!
Login
To continue reading login to your account.
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:
DJ Premier has released the video for "Family and Loyalty," Gang Starr's first video in 16 years.
LISTEN: Gang Starr's First Single in 16 Years, "Family and Loyalty" Featuring J. Cole
The video, which was directed by Fab 5 Freddy and shot in Harlem and Fayetteville, North Carolina, features appearances from J. Cole and Guru’s son Keith Casim. “Family and Loyalty” stands out because it's the first Gang Starr video filmed without Guru, who passed away in 2010.
Speaking about the video, DJ Premier aid:
Everything is very emotional and raw, because he’s not here, but his spirit is here...We shot the first half of this video on Cole’s turf and we had a very limited window in North Carolina. Fab 5 Freddy called me and he was really worried he would not be able to fly in from New York due to Hurricane Dorian. I told Freddy that Guru was piloting the flight and he would get him here safely and on time and he did.
READ: DJ Premier Reveals the "Emotional" Process of Producing Gang Starr's First Single in 16 Years
The video is great because it features some amazing archival footage in the video. Watch it below.