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Screen shot 2020 07 27 at 2 18 35 pm
Source: YouTube
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On Monday, Run the Jewels posted the official lyric video for their latest single "JU$T." The track features Pharrell Williams and the frontman of Rage Against the Machine, Zack de la Rocha. Stream the video below.
The trippy lyric visualizer pairs the groups' revolutionary raps with their imagery in real time. Winston Hacking and Rick Green directed and produced the video, respectively. Andrew Zukerman co-designed the video, while Drew Tyndell handled type animation.
Recently, Run the Jewels announced a partnership with cannabis companies Cookies and Lemonnade. The deal produced "Ooh Lala," an officially branded strain of cannabis.
"We couldn't be more excited to announce our cannabis partnership with the legendary Cookies and sister-company Lemonnade on our first branded strain, Ooh La La," the group said in a statement. "This collab with our homie Berner--the Bay Area rapper and entrepreneur who built Cookies into one of the largest cannabis brands in the world--is based on a shared love of music, cannabis, and advocacy."
Cookies describes the strain as merging "Lemonnade's sativa focus with RTJ's indica appreciation to achieve the ideal hybrid strain. OOH LaLa flexes an aroma of spice cake and frosting plus flavor of sweet fruit cake with an herbal tea chaser, delivers a sensory-heightening head high and a light body feel."
The strain is named after the group's second single from RTJ4. "Ooh Lala" features DJ Premier and Greg Nice. The strain is available at Cookies locations throughout California and also in Detroit.